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Your Foot Traffic Guide to Attract Hemp Investors

July 19, 2018 @ 9:25a PST, Laguna Beach, California, USA

When you speak of the hemp industry, it is a fact that it is in dire need of investments for growth, right? Well, the importance of lead generation is definitely a huge factor in this regard. It’s true that the digital platforms have replaced the traditional means of lead generation, but the fact remains that the importance of generating foot traffic cannot be stressed upon enough, even in this day and age.

Anthony Scaramucci, Founder and CEO of Skybridge Capital

We all know how the usage of downloadable eBooks is recommended for pushing information and generating leads. According to this method, the information of the visitors is collected through Facebook, Instagram, SnapChat, Youtube, LinkedIn, D Tube and other means of social media. For such a campaign to be successful, you will need to impart information that the people might want to know. For instance, an eBook written on how the US currently imports $2.1 billion worth of raw hemp is bound to capture the attention of many hemp investors.

Well, that is exactly why investors should invest in farms to grow hemp.

Why? Well, the reason is pretty simple if you think about it: such a high percentage presents an opportunity for growing hemp within the country, and [obviously] making profits from it. Investors only wish to pursue growing investments, right? Well, that is exactly why investors should invest in farms to grow hemp.

But, farms aren’t the only available investment avenues for young professional investors, considering how R&D is in need of investments as well. The quality of the produced is directly dependent upon the quality of the planted seeds, meaning that seeds development is also a wonderful opportunity for investors that’s participating in the green rush.

RELATED STORY: Generating Leads in a Green Rush – Series 1 of 2

On top of that, it is advisable for you to promote the green movement on college websites, considering the high influx of visitors that they receive. College students will come across the investment opportunities and discuss them over with their parents. This will expose you to college investors—people who wish to use Greenfield investments as means for funding their children’s tuition fees and student costs. Moreover, collaboration with advertising on the websites of colleges and universities will not only help your cause, but the institutions’ as well.

‘Swag’ products is the key attribute to generate foot traffic.

When you speak of the more traditional means, you can always hold events for attracting passive investments in the hemp industry. Whether your event is a success or not will depend upon a number of factors. For instance, it is advisable for you to have hemp-made tote bags available. When we attended a previous U.S. Cannabis Conference and Expo, in their tote bags we found the following items (also known as “Swag”) included:

• Informational literature on hemp and its history
• Event Roster, Schedule and Guide
• Marketing Brochures
• Promotional Cups
• Branded Pens
• Paper Pads
• Hemp CBD Nootropic Pills (30 capsules)

‘Swag’ products sold more at these events than our vendors’ products. Selling merchandise is a great revenue add, but the strategy of building your brand at these events will carry a better return in the long run.

Demitri Downing, Advisor at U.S. Cannabis Conference and Expo, adds, “Shirts, branded hats, mugs, phone cases, clocks, key chains, do well at these events. ‘Swag’ products sold more at these events than our vendor’s products. Selling merchandise is a great revenue add, but the strategy of building your brand at these events will carry a better return in the long run.”

On top of that, the importance of banners and charts cannot be stressed upon enough. Your ultimate purpose is to convince the investors to consider the hemp industry, right? Well, pie charts and other infographics will go a long way towards ensuring that, considering how they will inform the potential hemp investors about the potential opportunities at a glance. Remember: banners and charts are nothing short of your strategic partners on the venue, so it’s essential for you to give them their due importance.

♣ Thank you for reading. Keep in mind, Greenfield means New Markets!

ABOUT THE AUTHOR: Carlo Desierto is a serial entrepreneur with years of experience in business startups. He has founded, built intrinsic value, and sold several companies in which he sits as an adviser for the Board of Directors. Carlo has interviewed over 200+ entrepreneurs and published mini-biographies for new digital media channels relating to entrepreneurship, health, self-help, futurology, and the green industry. Most of all, Carlo loves to create teams. Facebook | @Instagram | LinkedIn

DISCLAIMER: No THC or CBD based products will be sold, traded, or exchanged at the event. The sole purpose of the event is to network with investors and entrepreneurs to collaborate a potential partnership, or establish solid relationships to share knowledge, education and/or resources. We do not support or engage in any activities that will violate state and federal laws.

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