When Branding is Caring – Capital Raising Series 4 of 5
Photo: David Solomon, Greenfield Solomon Inc.

When Branding is Caring – Capital Raising Series 4 of 5


January 7, 2019 @ 9:00a PST, Irvine, California, USA

A strong brand attracts investors like honey attracts flies. However, you can only attract so many people if you are confused about the market you should target. In other words, the first thing you need to do is figure out your niche audience and then create brand awareness through a personalized social movement.

What social movement, you ask? A brand that supports a charity can attract investors who are inspired by the said cause. Think about it. Would you rather support a business that does nothing for the community or an enterprise that goes above and beyond the call of duty?

“Be generous: invest in acts of charity. Charity yields high returns.” (Ecclesiastes 11:1)

That is what we do here at Greenfield Markets. We believe in, encourage, and adopt forward-thinking and honest business practices using values that ensure growth. We are on the lookout for Christian entrepreneurs who share our vision and beliefs when it comes to preserving the planet through enterprising endeavors.

Sponsored Ad: Greenfield Digital

We do this by partnering with investors to build companies that can flourish in our niche markets such as wind power, clean energy, agriculture, solar, and other technologies that can preserve our planet. By using the power of social media and digital marketing, we have already attracted shareholders who believe in our mission, same faith similarities and goal in mind.

Endeavors that touch hearts and souls encourage organic engagement that lasts.

Why are we so confident? At Greenfield Markets, we believe that good deeds are reciprocated ten folds. Endeavors that touch hearts and souls encourage organic engagement that lasts. Using the power of social media such as Facebook, Instagram, and Twitter, it will take minimal time for our digital reach to viral globally. Doing such should result in increase of sales, charity donations, and even event foot traffic – because of our sincere intention to make them feel a certain way.


RELATED STORY: Why Entrepreneurs Should Get Legal Counseling to Attract Investors – Capital Raising Series 3 of 5


Replicate what we are doing then watch those same hearts and souls become a part of your movement. Whether you make them feel happy, inspired, or motivated, you will earn loyal followers. Those advocates will beget other supporters via word-of-mouth and soon more people will want to join your cause.

Think about what you can give and share that you care about so much, then wrap your brand around it.

There is a simple formula that can help you gain that following. Think about what you can give and share that you care about so much, then wrap your brand around it. All that glitters may not be gold, but do you really think you can get the influence you need if you just focus on accumulating wealth?

A gracious spirit has the power to do what money cannot. Find a way to make the rich and poor shake hands as equals – then watch your brand flourish.

Sponsored Ads: Greenfield Digitals

No, you don’t need to put on a fundraiser before you start. In fact, you don’t even need a lot of equipment. You are all you need to show people that you care and can make a difference – and investors will feel that passion in you.

The right investors will be attracted to your social commitment, but only if you prove to them that you are not in it just for the money. By letting them know how their funds can fuel your social cause, you can convince them to write you a check and take equal part in your mission.

Share your social cause with every person you come across and stick to it from morning till night, and take your brand with you.

So don’t give up. Continue working on your brand and don’t let go of that drive. Share your social cause with every person you come across and stick to it from morning till night, and take your brand with you. You never know when your moment to shine may come.

The question is – do you believe in your cause strongly enough to make a change?

 Thank you for reading. Keep in mind, Greenfield means New Markets!


ABOUT THE AUTHOR: Carlo Desierto is a serial entrepreneur with years of experience in business startups. He has founded, built intrinsic value, and sold several companies in which he sits as an adviser for the Board of Directors. Carlo has interviewed over 200+ entrepreneurs and published mini-biographies for new digital media channels relating to entrepreneurship, health, self-help, futurology, and the green industry. Most of all, Carlo loves to create teams. Facebook | @Instagram | LinkedIn


 

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