Investor Search Optimization: Digital Milestones To Generate Investor Leads
Photo: David Solomon, Greenfield Solomon Inc.

Investor Search Optimization: Digital Milestones To Generate Investor Leads


February 1, 2019 @ 12:41p PST, Santa Monica, California, USA

Now, let’s talk about Keywords Management. This is a game of cat and mouse between human behavior and data-mining through trending keywords. Whether it be a consumer, investor or student searching for results, in today’s information age everyone is always relying on data to harvest the intelligence they are seeking to fulfill.

Actually, to be quite honest with you – some aren’t even on LinkedIn.

Accredited investors aren’t spending their time on Instagram, Snapchat or Facebook. Actually, to be quite honest with you – some aren’t even on LinkedIn. Most of the wealthy try to hide as much as they can so others wouldn’t know about their access to capital, thus avoiding family, friends and other fund seekers asking them for money.

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They’re usually on websites and sources like The Wall Street Journal, Bloomberg, The Economists, Business Insider, Forbes and many more financial related media outlets, herein identified as Big Brothers. Accredited investors are not about the social media fluff, they want publishers that vet their content, features and topics.

… where the AI user base is worth a fortune to learn about the target investors’ search behavior.

Having said that, we are affiliated with these Big Brothers to share keywords analytics and data-mining processes to exchange information on demographics, trade patterns, information on investor interests, etc. where the AI user base is worth a fortune to learn about the target investors’ search behavior.

Just to name a few digital strategies that we use to effectively generate investor leads are as follows:

AI Strategy and Populating. We have a cutting-edge platform that determines whether your website pages lead customers to the results that you want. While there are common mechanics like heat mapping in the world of front-end development and marketing, artificial intelligence (AI) can evaluate which pages are effective or counter-productive based on extracted information. However, it extends by executing predictive algorithms on what has worked in the past and what is currently generating results, so that it will indicate in advance what tasks to take to prevent time loss when our system is processing digital traffic.


RELATED STORY: 5 Tips for Digital Marketing That Can Attract Investors


Search Engine Structuring. Search results are the best pages found for the words the searcher entered. When people refer to SEO, they are talking about how you get your site’s pages to be shown in search engine results. Organic search is what most people think of when they talk about web search, and searchers click organic results between 60 and 80 percent of the time. Searchers trust organic results, and therefore we use organic search marketing as a part of our strategy. It can take time – and to be quite frank, it can be expensive as well – to generate the digital traffic that you’re expecting, but your time investment will pay off in the long run. Let alone, when you actually receive leads, it’s semi pre-qualified already because the traffic originated from a specified search effort.

Blogging is the most reliable way to make yourself an authority in your niche.

Blogging Strategically. Marketing through strategic blogging has continued to increase over time and doesn’t show any signs of it slowing down in the near future. Why? Because it presents so many advantages than just having a website. Blogging is the most reliable way to make yourself an authority in your niche. Since we have the artificial intelligence (AI) resources to populate the trending keywords in your industry or sector, we have expert writers that can cater blogs for you (based upon the extracted keywords) that will capture the type of investors that you’re seeking.

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Full Year Service Commitment. Yes… you heard that right! If you decide to work with us to assist you with your investor search marketing needs, we will assign a full-time account manager that will monitor, manage and maintain your Investor Search Optimization (ISO) for 252 days. Wait a minute, but why 252 days only? Because there’s approximately 21 regular working days (Monday thru Friday) in a calendar year. Obviously your account manager will need weekends off, but during the normal work week they will be active 6-8 hours per day on your account. You will have a full-time ISO specialist who will do the work-up for you.

Receive monthly work status reports.

Here are the milestones that you can expect: 1.) The first 30 days will be keyword research and population to create 6 blogs for publishing; 2.) 45 to 60 days thereafter will be keyword analytics, optimizing and pushing it to search engines; 3.) For the remaining service days shall be monitoring, A/B testing, adjusting and continuous marketing delivery – of course, depending on whichever package you request; 4.) Receive monthly work status reports.

Surely there are other and many more ways to generate leads. To the service providers that have other avenues to attract investors, make sure they are affiliated with established Big Brothers that can generate the type of traffic that you’d like to capture. Do your research by tracking down the executives of the company behind these service providers; review their profile on LinkedIn, Facebook, Twitter or even go as deep as scoping their Instagram account. In conclusion, make sure they have a track record of performance before you hire them.

 Thank you for reading. Keep in mind, Greenfield means New Markets!


ABOUT THE AUTHOR: Carlo Desierto is a serial entrepreneur with years of experience in business startups. He has founded, built intrinsic value, and sold several companies in which he sits as an adviser for the Board of Directors. Carlo has interviewed over 200+ entrepreneurs and published mini-biographies for new digital media channels relating to entrepreneurship, health, self-help, futurology, and the green industry. Most of all, Carlo loves to create teams. Facebook | @Instagram | LinkedIn


 

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