July 2, 2018 @ 2:08p PST, Laguna Beach, California, USA

Unlike the times of California Gold Rush, the dynamics of business have changed completely in this day and age. The area of marketing, in particular, has witnessed a complete turn around and has grown to encompass such traits and techniques that were unheard of until some time ago.

One of such techniques is the generation of leads. Lead generation is essential for making any business successful especially during the green rush boom. Here is how businesses can go about it:

Downloadable eBooks

The most common technique that businesses use for the generation of leads is offering downloadable eBooks. The trick is to compile an eBook that appears so valuable to the visitors of your website that they just HAVE to get a copy for themselves. The eBook is offered for free, only requiring the visitors to provide their relevant information, which is the ultimate goal of lead generation.

For this technique to pay dividends, your eBook will need to add value to the visitors’ knowledge banks, or you will not get too far with the technique. For instance, you could write an eBook discussing the reasons why the “US needs to import $2.1 billion worth of raw hemp.”

This is an excellent opportunity for businesses to generate leads, considering how they can exchange some of the results of their research in exchange of the visitor’s information.

Research and Development

Research and development are essential add loads to increase the reputation of businesses that involves in the booming green rush. Think about it: cannabis is still being researched upon. This is an excellent opportunity for businesses to generate leads, considering how they can exchange some of the results of their research in exchange of the visitors’ information.

RELATED STORY: Your Foot Traffic Guide to Attract Hemp Investors

Your Website

The website will, ultimately, be the medium through which you will gather leads. Bearing this in mind, it is essential for your website to be of top quality. This means that it should feature pie charts and such information that will capture visitors almost instantly.

Pie charts make the website look uncluttered, while displaying information such as the states that have legalized hemp will do wonders to ensure that a majority of your visitors stick around long enough to check out the list.

From college campus websites to university daily websites, partnerships can be made with all sorts of platforms.

On top of that, it’s recommended for your business to not only enter strategic partnerships, but display them on your website as well. From college campus websites to university daily websites, partnerships can be made with all sorts of platforms. Such listings of your partnerships will add to your credibility. The use of Newsfeed (RSS feed) is also recommended for generating online traffic.

Making It Go Viral

You will obviously need to make your website popular, making it necessary to collaborate with big marketing players in the hemp industry. Apart from paid advertising, the importance of social media cannot be stressed upon enough either.

The more people visit your website, the more leads you will be able to generate; it’s as simple as that!

From Facebook to Linkedin ads to the various pay-per-click platforms, there are numerous means available for you to pursue when it comes to social media. Moreover, you need to focus on Search Engine Optimization (SEO) to ensure that your website is among the top hits in the relevant search results of various search engines. The more people visit your website, the more leads you will be able to generate; it’s as simple as that!

When you take it all into perspective, it is safe to say that the importance of lead generation cannot be stressed upon enough. In this era of green rush, businesses need to generate as many leads as possible, using the methods explained above, for making the most of the available opportunities.

♣ Thank you for reading. Keep in mind, Greenfield means New Markets!

ABOUT THE AUTHOR: Carlo Desierto is a serial entrepreneur with years of experience in business startups. He has founded, built intrinsic value, and sold several companies in which he sits as an adviser for the Board of Directors. Carlo has interviewed over 200+ entrepreneurs and published mini-biographies for new digital media channels relating to entrepreneurship, health, self-help, futurology, and the green industry. Most of all, Carlo loves to create teams. Facebook | @Instagram | LinkedIn