January 24, 2019 @ 9:41a PST, Irvine, California, USA
When it comes to investing in a certain niche or industry, most investors start by conducting online research to understand the market, the risk factors, and identify the best performing companies in comparable to invest in. Investor search marketing has become a useful tool for private and startup companies that are looking to connect with accredited investors.
Entrepreneurs seeking capital, herein we’ll also call them fund seekers, should put great insight into developing their online presence if they want to connect with prospective investors. The good news is that it doesn’t take much expertise or time to take advantage of the benefits of investor search marketing.
These tips will guide you to develop a cohesive investor search marketing strategy that will enable you to match with accredited investors.
This article is going to focus on various platforms and tools that fund seekers can implement in their investor search marketing efforts. We will also try to clarify the value that is offered by various options of digital marketing, identify solid processes that work well, and explain strategies for measuring and tracking success. These tips will guide you to develop a cohesive investor search marketing strategy that will enable you to match with accredited investors.
Here are some reasons that private and startup companies should invest in investor search marketing:
Tip #1: Connect with accredited investors via Investor Search Marketing:
A tactical online presence is vital for investor search marketing because it allows fund seekers to find investors that are searching for a target niche to invest in. The landing page of the company is the strongest part of a digital investor search marketing strategy. An effective website that showcases and answers questions that they’re an expert in the industry makes a strong impression on prospective investors.
Once the website of the company is optimized, Investor Search Optimization (ISO) can allow the website to rank high in Google search results. That’s because ISO involves strategically using keywords that consumers are looking for. There are also paid options such as Facebook or Google AdWords which companies can use to rank high for search terms and enhance their website’s visibility. These digital marketing avenues allow interested investors to find a great investment opportunity – without any effort on the fund seeker’s part.
Tip #2: Educate potential accredited investors and provide answers:
As we are involved in helping companies related to green technology connect with investors, there are going to be plenty of questions that accredited investors will want to know about the market before they make a decision. Private and startup companies can post premium quality material that provides education with answers to common questions about the process to attract investors, they can then become established as trusted resources.
They will also be more willing to invite their other accredited investor friends to participate in the raise.
The fund seekers can do all that through e-books, infographics, blog posts and informative resources that will help investors become comfortable on investing in the business. They will also be more willing to invite their other accredited investor friends to participate in the raise.
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Tip #3: Keep leads warm and convert them into investors:
Once the investor enters the website of a target company, digital marketing provides various ways of keeping in touch and then re-engaging with investors as they look for a company to invest in. Re-marketing can help deliver targeted ads to investors that have visited websites to keep the company in their minds. Fund seekers can also utilize email marketing to showcase why they are a good investment option and keep investors interested through informative newsletters.
Tip #4: Increase reach through social media:
Social media is an excellent place to connect with investors. Studies also show that investors will trust a company more if they see proof of them engaged in photos or events. Social media platforms such as Twitter, LinkedIn, Instagram, and Facebook offer different ways for customers to identify positive experiences that they had with an organization.
Apart from that, if a private or startup company can create engagement from their followers on social media, their comments and likes will get the attention of investors’ family and friends, and that will show that the company has a history of doing business. Of course, this is attractive to investors.
Tip #5: Tracking and measuring through data analytics:
In the traditional form of marketing, the main challenge is about measuring the results of various impressions, like putting up billboards or mailing flyers. The best thing about investor search marketing is that fund seekers can track the impact of initiatives and gather data in different ways.
Digital ads can also track clicks and impressions, along with email services that let businesses track click-throughs and open rates.
Google Analytics offers a lot of information like visitor numbers, how long a visitor spent on the site, geographic location and what device platform they are using. Digital ads can also track clicks and impressions, along with email services that let businesses track click-throughs and open rates.
Get in touch with us so we may assist you upon raising capital through our Investor Search Optimization (ISO) solution.
Ꙉ Thank you for reading. Keep in mind, Greenfield means New Markets!
ABOUT THE AUTHOR: Carlo Desierto is a serial entrepreneur with years of experience in business startups. He has founded, built intrinsic value, and sold several companies in which he sits as an adviser for the Board of Directors. Carlo has interviewed over 200+ entrepreneurs and published mini-biographies for new digital media channels relating to entrepreneurship, health, self-help, futurology, and the green industry. Most of all, Carlo loves to create teams. Facebook | @Instagram | LinkedIn